PROJECT

TRAMWAY PATH

ITV COMMERCIAL

Pre-Production / Production / Post-Production

DESCRIPTION

Production Haus created a high-energy TV commercial for Tramway Path, which aired on ITV, promoting their innovative house raffle service. This project demonstrated our ability to adapt to any client brief, delivering a visually engaging and entertaining advert designed to boost digital engagement and highlight the brand’s latest promotions.

Filmed in London, the commercial blended a modern, relatable approach with high-production values, featuring TikTok star Joe Carmichael to connect with a younger audience. By incorporating cinematic visuals, sharp storytelling, and humor, we crafted an advert that resonated with viewers while maintaining a polished, professional aesthetic.

At Production Haus, we specialize in creating commercial content that entertains, informs, and drives engagement, ensuring brands stand out in the competitive digital and TV landscape.

A TVLogic monitor displaying a video scene of two people sitting on a couch. One is wearing a white shirt, and the other is wearing a patterned shirt. A rainbow flag is draped over the couch. The setup is placed on a protective case.
Cameraman operating a professional camera on a track inside a room, filming a scene with people in the background.
Film crew recording a man outdoors through a glass door. Two men handle a camera on a tripod inside, while another holds a boom microphone. The man outside stands in a garden, dressed casually, with his hands on his hips.

WHAT DID WE DO?

Managed the entire production process, from scripting and storyboarding to post-production.

Developed a clear and engaging narrative that aligned with the brand’s objectives, ensuring a strong promotional impact.

Filmed on location at a specially selected Airbnb in London, creating an inviting and authentic setting.

Cast TikTok star Joe Carmichael, adding a modern, relatable edge to appeal to younger audiences.

Captured dynamic, humorous moments on set to enhance audience engagement.

Used in-camera transitions and seamless editing techniques to create a visually appealing and fast-paced commercial.

Ensured a polished final product, maintaining a warm, inviting aesthetic while meeting the client’s goals for digital and TV engagement.