Floorstore — Social Media Content
Production Haus produces ongoing social content for Floorstore across all seven of its stores — reels, staff headshots and store photography made to give each location something local to post. The Wakefield store's reel reached 24.4K views on Instagram.
Project overview
The Brief
Floorstore wanted regular social content for each of its individual stores, not just one campaign for the brand as a whole. Each store needed something local and current to post, rather than relying on generic national content.
What We Produced
A repeatable content system across Floorstore's seven locations: short-form social reels, natural staff headshots, and store and product photography. The style is deliberately natural and social-first rather than polished corporate advertising — the aim is for each store to feel active and approachable on social media.
Wakefield
The Wakefield store is a good example of how it works in practice. We filmed staff and the store itself, then produced a short reel introducing the team. That reel reached 24.4K views on Instagram.
Ongoing Content
The same approach has been rolled out across Floorstore's other stores, each with its own reels and photography made the same way.
Project results
Verified via Floorstore's own Instagram account (view count confirmed by Production Haus).
One of the Wakefield store reels reached 24.4K views on Instagram.
That reflects one reel's performance, not a guaranteed result for every project — but it shows what natural, story-led social content can do for a local business.
